Why Participate?

What Is Cool School Fresh?

Cool School Fresh™ is a new collaboration with Fresh Alliance, which offers operators produce procurement solutions with the added value of Cool School Bonus Points.

When Cool School Cafe operator members participate in the Cool School Fresh promotion, by purchasing through Fresh Alliance procurement services, they gain access to 100+ premium growers earning Cool School Bonus Points on every order. This means even MORE opportunities to help enhance your meal program.

Receive 3x Cool School Points with Cool School Fresh

Make your purchases go further and receive bonus points from brands you know and love.

Access over 145,000 qualifying products from 300+ top manufacturers

Earn Cool School Bonus Points AND cash rebates from top manufacturers like Dole, Yoplait, General Mills, McCain, Rich’s and more.

Receive up to 25% more in your Fresh Rebates Check

Begin earning cash back rebates on your qualified purchases through Fresh Rebates.

Our Process

How Does Cool School Fresh Work?

Cool School Fresh offers K-12 Districts new ways to enhance their meal programs. By working with Fresh Alliance to procure fresh foods, your district unlocks access to even more Cool School Points, as well as marketing materials and other resources.


Qualifying fresh food products.


Even more Cool School Points.


Use points on endless items to enhance your meal program!

Did you know?!

Fresh Alliance takes an active role in bidding.

Cool School Fresh

Buyers Edge Platform Fresh Division


Buyers Edge Platform Fresh Division is an entity comprised of both Fresh Concepts and Produce Alliance with over 35 years of produce management solutions. The Fresh Division provides fresh produce category management services including Fresh Alliance procurement services, national distribution, information services, and food safety assurance to food service clients across North America, the Caribbean and beyond. The Fresh Division has a national footprint of over 125+ industry leading distributors in North America, partnerships with the most premier grower shippers, and combined purchasing power of over 6 billion.


What is Fresh Alliance & Healthy Solutions 4 Kids?

Fresh Alliance the procurement arm of Buyers Edge Platform Fresh Division, is a team with over 50+ years of experience in the fresh category. Our team leverages high performance contracts supported by a wide variety of clients (i.e. foodservice, government, retail) ensuring order accuracy, contract compliance and providing solutions in markets that are in short supply. We source from over 100+ premium growers daily to deliver the best quality and price. Our team is your solution for complete produce management, logistics, and K-12 services (Healthy Solutions 4 Kids).

Healthy Solutions 4 Kids is an entity of the Fresh Alliance procurement division and is the educational marketing behind Cool School Fresh. These materials include, but are not limited to, an immersive classroom activity developed around a wide variety of produce items available to students, a monthly menu featuring our “Funky Fruit & Vegetable” offerings, nutritional information, and take-home recipes to try!


Our partnership between Cool School Cafe, Fresh Alliance, and Healthy Solutions 4 Kids will provide K‑12 Districts new ways to enhance their meal programs with the ability to earn bonus points by purchasing through Cool School Fresh.

100 +


125 +


35 +

Years of Produce Management Experience

60  K

Total Customers

More Cool School Points
More Rebates
More Manufacturers
More Opportunities to Enhance Your Operation

Fresh Alliance the procurement arm of Buyers Edge Platform Fresh Division, is a team with over 50+ years of experience in the fresh category.

Cool School Fresh

Book a Meeting

Learn how Cool School Fresh will benefit your district by gaining access to 100+ premium growers and 125+ distributors. This translates into even MORE opportunities to enhace your meal program! Plus, for limited time: 

•  Book an information meeting for 5,000 bonus points!
•  First time purchasers will also enjoy a 10,000 point bonus offer!

Cool School Fresh

Questions & Answers

Healthy Solutions 4 Kids is an educational marketing benefit of Cool School Fresh. Geared towards the FFVP, Healthy Solutions 4 Kids provides monthly menus of “funky” fruits and vegetables with free printable and electronic educational materials.

Fresh Alliance has a national network of growers and suppliers and can bring you options to consider based on your location. Please contact us to learn more about who supports Cool School Fresh in your area.

Unfortunately, not currently. Our distributor partners have met our requirements for meticulous food safety and supply chain practices to ensure high quality produce, efficient recall plans and farm-to-table transparency. This gives us visibility into their purchases and ensures that product is being purchased through safe and reliable channels, and that your points are allocated into your account correctly.

Yes! We take an active role in bidding RFPs, utilizing trusted distributors to ensure high quality produce and on-time deliveries! Submit your RFP here.

Yes! Operators must be enrolled in Cool School Cafe to opt-in to Cool School Fresh. Cool School Fresh is a promotional offer using the currency of Cool School Points. Points earned through the Cool School Cafe program and Cool School Fresh will deposit into the same online account. This allows points to accumulate more quickly for your meal program.

No. All Cool School Points will remain in your account just like always. Points earned through the Cool School Cafe program and Cool School Fresh will deposit into the same online account. This allows points to accumulate more quickly for your operator meal program.